WWF releases the “Unseen” faux thriller trailer to advocate for...
WWF has gone cinematic to raise concerns of non-sustainable palm oil production that is destructive to tropical rainforests and wild animals. The new campaign, Unseen the Movie, calls people to see the...
View Article2014 BrandZ Top 100 marks 12% brand value increase across all the categories
The 2014 BrandZ Top 100 Most Valuable Global Brand ranking reveals brands that managed to reach big in the past year. The 9th consecutive annual study completed by Millward Brown proves that the...
View ArticleBest brand storytellers: UK insight 2014
These days the term “storytelling” has already become a buzzword with the meaning not clearer than that of the term “native advertising.” Some marketers may call it simply “engagement,” but some go...
View ArticleThe Telegraph publishes the consolidated ranking of the most valuable global...
Ben Wright of the UK leading newspaper The Telegraph has analyzed three reports by the media and market research companies Millward Brown, Brand Finance and Interbrand to define most valuable brands in...
View ArticleCarat voted most trusted media agency, and Google—most liked media brand
The annual international study on reputations and perceptions by the key players in the media industry, International Media Image Survey (I-MIS), has revealed that Carat is the most trusted and...
View ArticleColenso BBDO ranked as the smartest creative agency in the world by Warc
New Zealand agency Colenso BBDO, part of BBDO Worldwide, has been named the smartest creative agency in the world in a new ranking by the UK-based marketing intelligence service Warc. BBDO Group and...
View ArticleApple, Aston Martin and Nike voted the top three coolest brands in the U.K.
CoolBrands, an annual initiative to indentify and celebrate the UK’s coolest brands, has revealed this year’s top 20 list. Despite negative expert comments on the future of the Apple brand, the company...
View ArticleRed Bull, Bud Light and Coca-Cola named the most digitally-savvy beverage...
The US research company L2 ThinkTank, a provider of business intelligence for digital, has revealed the latest installment of its Digital IQ Index study devoted to beverages in the US. The research...
View ArticleApple, Google and Coca-Cola lead Interbrand’s “Best Global Brands” ranking...
This year’s ranking hasn’t come as a big surprise for the business and branding circles. However, the 2014 report has revealed some new definitions and trends worth knowing: “Age of You,”...
View ArticleGoogle, McDonald’s and Amazon are among the top 10 simplest and most social...
Last week, the two global brand rankings were released independently — Klot’s Top 50 most influential brands on social media and Siegel+ Gale’s Global Brand Simplicity Index 2014. The first one was...
View ArticleApple, Google and Microsoft named top 3 brand leaders in 2014 by Davis Brand...
The Atlanta-based brand analytics firm Davis Brand Capital has released its sixth annual ranking of the biggest world’s companies managing the brand value the most successfully. Although their...
View ArticleBrand Finance announces the most valuable, powerful and fastest growing...
The global brand evaluation and strategy firm Brand Finance has release the annual Global 500 report that analyses the brand strength, financial brand value as well as the brand value growth rates of...
View ArticleGoogle, Twitter and Facebook named the most popular brands on social media,...
The U.S.-based social-media analytics software company Infegy has release the annual report “The World’s 50 Most Popular Brands of 2014″ for which the consumer insights were gathered automatically with...
View ArticleVaseline named the best UK’s storyteller among consumer healthcare brands
Aesop, the UK-based brand storytelling agency, in collaboration with online polling company OnePoll has ranked the top 40 consumer healthcare brands perceived by the British as great storytellers....
View ArticleSB Index 2015 names sustainability leaders in Sweden, Denmark, Finland and...
SB Insight, a Stockholm-based sustainability communications and insight agency, has released its fifth annual study and ranking Sustainable Brand Index 2015 that analyzes performance in environmental...
View ArticleOnly food and drinks brands represent the top 10 of the Brand Footprint...
In its third year, Kantar Worldpanel reveals the annual Brand Footprint report 2015 on the most frequently chosen FMCG brands in the world. The top three brands in the global ranking are Coca-Cola,...
View ArticleApple tops the Forbes list of the most valuable companies in 2015
The annual ranking of the most valuable brands has been recently revealed by the business publication Forbes. Apple ($145.3 billion), Microsoft ($69.3 billion), Google ($65.6 billion), Coca-Cola ($56...
View ArticleUniversal recipe of a winning marketing campaign revealed by Warc
Warc, the online intelligence service for marketing professionals, has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best...
View ArticleTechnology is the most valuable and fastest-growing category in the 2015...
As it always happens in the last decade of May for ten years in a row, WPP and Millward Brown have published their famous ranking of the Top 100 Most Valuable Global Brands, the 2015 BrandZ. Although...
View ArticleGoogle tops FutureBrand Index 2015 as the best perceived world’s company
The brand consultancy FutureBrand has released its ranking of the world’s 100 most valuable companies from the PwC Global Top 100 Companies by Market Capitalisation report, as they are perceived by the...
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